$1 to $100 — Learn to Earn

Watch the Official Film

1 to 100 follows Alabama CEO students as they take on a simple challenge: turn $1 into $100 in one week. This documentary highlights just 1 week of the 40-week CEO Program by Midland Institute for Entrepreneurship, supported by Innovate Alabama.

$1 to $100 - Learn to Earn Official Film

Starting with only a dollar, students build businesses, face rejection, solve real problems and learn to adapt under pressure. What begins as a business challenge becomes a story of confidence, resilience and transformation.

Some students earn thousands of dollars in a single week. But the real impact goes far beyond money. Students begin to see themselves differently and discover what they are truly capable of.

$1 to $100 - Learn to Earn poster

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Download the official press release

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